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Archive for Games

World In Conflict

I used to play C&C Generals a lot. Nights in a row I’d spend my time behind a screen trying to solve all the missions. Right now, there’s a new game that’s been thrown into my world and it’s called World In Conflict. Two weeks ago, on August 27th, the public demo has been released and I must say I am really really REALLY impressed by the quality of the graphics and the flow of the game-play. World in Conflict is an award-winning action-strategy PC game, the demo contains both single player and multiplayer maps and the full game is scheduled for world wide release in mid September 2007.

World In Conflict 1
World In Conflict 2
World In Conflict 3
World In Conflict 4
World In Conflict 5
World In Conflict 6

Get your copy of the demo on www.worldinconflict.com.
See more screenshots on the Massive Entertainment site.

Download the trailers [HQ -HiRes]

The Future Of Race Games

Check out this super-amazing setup: a BMW M3 series, fully modded to be a full option game theater. The projector mounted in the back displays the game screen on the front window, some controls and interfaces on the dashboard. There’s a PC behind the car, and a large LCD screen next to the car so you can see what the driver is doing and how he’s cruising the circuit. You can even take a few friends for a ride :-) It’s a bit expensive to have this at your own house, but I can definitely see an amazing WOW factor if you put this on an event.

Video: Future Of Racing [source]

The Gamer That Switched

I know this is an older clip, but it just keeps making me smile :-) - It’s funny, because it’s true.

Video: Switch - Gamer

As pointed out in the comments, credit where it’s due:

Rooster Teeth Productions at www.redvsblue.com created the video above. I love you guys !

XBox 360 Crashes PS3 Party

Aah! Paris! City of lovers and romance by night. That’s exactly what the XBox team must’ve thought as they dressed up their boat to party-crash Sony’s PS3 launch event. In the shadow of the Eiffel Tower, (hmm, is there shadow at night?) With the Eiffel Tower brightly lit on the background, two brands continue the Battle of the Game Consoles. It doesn’t get any more romantic than this. Almost a typical Hollywood film. There’s no better way to underline your dedication to your best friend then by stealing his mojo on the night he plans to score. Hah! Totally awesome guerrilla.
Disclaimer: I don’t work for Sony ;-)

XBox 360 Party Crashers

To top it off, all the journalists at the Sony event received this text message on their mobile phones (source):

SMS - TXT

Translated:
“XBox 360 wishes you a pleasant evening… On behalf of the XBox Team.”

Video Link (via giiks)

Thanks for the link to Fubiz, Romain!

TripleHead2Go With Jochen Kohl

At CeBit, I met up with a few Belgian friends who were on a mission to find cool stuff for their gaming site. As we were walking around, we stumbled upon the Matrox booth. Over there they were displaying the TripleHead2Go technology, a small box to which you can connect your output from the graphics card and it’ll redistribute it through three slots to three monitors. It divides in fact the output into three sections, and turns it to one section per output each. The signal is digital, obviously. The maximum resolution of each display is 1280px by 1024px, which is nearly 4 megapixels. The coolest part is that you can cut off a little bit from one view, and add it to another, which -as you can see in the last frames of the interview- makes the entire experience really fluid. In the beginning of the clip, a few existing marketing oriented uses are being demonstrated. Most of the time, the three displays are being linked to each other to serve as an interactive billboard. In theory, you can connect a lot of screens to each other, more than there’s shown in the clip. Interesting take.


Video: Matrox TripleHead2Go

Interview With Sean Charles

On CeBit, I interviewed Sean Charles - the marketing and PR manager from Commodore Gaming. Besides from being the coolest PC every made, the Commodore 64 has colored many souls throughout the 80s. Back then, it was the cream and the top, it was every boy’s dream. Right now they’re back with a new ‘ultimate’ gaming PC. To quote Sean Charles: “We went from 64k to 64bit”. This super tweaked PC sports Windows Vista Ultimate 64bit and runs 2 graphics cards at the same time to provide you with an unbelievable gaming experience. Apart from being an incredibly cool machine, Commodore is bringing the platform online and invites the members of the community to send in drawings and artwork for ‘their’ personally flavored case. The community can vote on the designs and the most popular ones will be taken into production for distribution. Awesome!


Video: Sean Charles - Commodore

Features of the Commodore XX:

    This is the starting point of what’s inside the Commodore xx. Most parts are customizable.

  • Intel® Core™2 Extreme Quad-Core processor QX6700: 2.66GHz 8M Cache
  • ASUS® P5N32-E nForce 680i SLI motherboard
  • 2x 150GB 10000 RPM SATA Raid 1 and 1x 500GB 7200 RPM SATA Raid 0 hard drives
  • 4GB Corsair® Dominator 2xTwin2×2048-8500C5D memory: 1066MHz
  • Philips® DVDRW optical drive
  • 1000W ICE Cube power supply
  • Creative® SoundBlaster X-Fi Xtreme Gamer
  • 2x NVIDIA® 8800 GTX 768MB graphics cards

The world’s first DirectX® 10 GPUs deliver a graphical experience that takes you as far into your gaming reality as you dare to be taken.

Site: CommodoreGaming.com

On TV

Last Tuesday I was on national television to give a bit of a demo of Second Life, the virtual world. It was quite the experience to have a director, a reporter/researcher, a camera guy and a sound guy in a cosy room at my house. Friday night they’ve spent about three hours here, and Saturday they were back from 2pm til 7pm. All this time they were asking question, filming and waiting for Second Life to load. All these hours of film resulted in a clip of about 8 minutes, and in that clip two fellow bloggers (and marketeer-friends) were also interviewed. I think it was a nice demo, and I’m glad they didn’t cut it down to ‘dating and sex’, because there’s a lot more to Second Life than just that. I’m too lazy to get it subtitled at the moment, because I’ve had a busy week and it’s a clip with a lot of talking. I’ll break it down in a few phrases for you.

First there’s an intro with some fast facts about second life, then the journalists demonstrate how they’ve created the first Belgian reporter in Second Life. Then I take over and show off my property a bit, while talking about the stuff you can do in the virtual world. Then Clo Willaerts, the marketing manager from Skynet talks about communities and places SL in the world of people like a pub or ‘the movies’, on the third place in the people’s lives. (school/work, home & and a third leisure spot). Bert Van Wassenhove, Manager of “One Agency”, talks about SL as a channel to reach out to consumers, and then there’s a piece about pr0n and escorts and some footage of clubs and fun things to do.

“Koppen” (translated: Heads), the program that featured this documentary, has a reach of app. 850.000 pairs of eyeballs. Not bad at all for a first time appearance on TV. It’s not really a big deal, but rather more of a nice experience.
Monday at noon, a reporter from StudioBrussel, a popular radio station, is coming to my work at Microsoft for an interview for her show as well. It’ll be aired on Tuesday, but I don’t know the time yet.

The clip above is take from Robin’s Marketingblog.eu, but since he uploaded it to YouTube and I don’t blog YouTube clips… I uploaded it to DailyMotion.

Cross-posted on Marketing Thoughts

Gears Of War

I soooo want an XBox 360 to play this! This is the best game ever made. I need this like I need food or air. Daily and plenty.

Update - Sunday, Jan. 7th, 12.18 PM :

I didn’t think it would become such a big deal to just post two clips that have been around for such a long time already. It just looked fun to post them here, after all these long posts I did. But since Randy thinks I’m stealing content from his blog and decided to ‘unsubscribe’, let me rectify the situation here:

Thank you Nathan, for posting this back in November. I saw it back then, but didn’t repost it. It’s cool you posted so many spoofs.
Also, I’ve seen it on The Official XBox site, (also here), and I didn’t link to the hundreds of others because I haven’t found them and don’t have the time to look for them.

Then I wanted to add, for the record, that I honestly missed Randy’s post, I haven’t checked my feeds since the last post I did on Marketing Thoughts, which is January 4th. I just didn’t had the time. I have over 3000 items to read in the ‘Friends’ folder. I check that one less regular. Then when I posted this post yesterday, I started at the top of my feedreader which features the folder of ‘Advertising’ (comes before the folder ‘Friends’ where Randy is) and I saw the commercial linked on AdArena. Since I don’t post YouTube clips, I went to look for that commercial elsewhere, and ended up on DailyMotion, where I also saw the second clip that is posted above. Accidentally, those are the only two official trailers out there that have been linked to from all over the globe, and both are really awesome, so I linked them.

The only thing I didn’t do, and I’ll take the blame for that, is link to AdArena, because I saw the TV commercial there, which reminded me again. And since I’m now more into XBox then when I was still working for i-merge, I decided to blog it because it’s the main reason why I’d try an XBox 360.

Sorry it has to go this way Randy. You of all people should know that I’m a linker. We go back quite some time already. Weird to see how fast things can take a turn. Especially over something silly as this.

The last phrase of your post “You belong with Microsoft”. Dude. What’s up with that? Is that what it’s all about?

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