This is a very very weird 1.5 minute commercial I stumbled upon on the Soapbox network while searching for screencasts about Live Search. As much as I try to look for the deeper meaning behind it, the only thing I could come up with is: “The information you are looking for is coming to you, wherever you are.” Perhaps there are other messages hidden in the clip as well, but enlighten me if you’ve found them :-) As much as I like the somewhat global approach, the only thing that appeals to me is the basic idea behind it and the pretty scenery. As from a marketeer’s point of view, the clip is a little too slow and the message takes too long to be transmitted. But the package is cool. I did time my search for ‘eskimos’ on my mobile and it took about the same time as the clip takes to have the content delivered, which is pretty cool considering the Belgian Proximus network isn’t a really fast one.
