Visual Studio In-Game Advertising
Microsoft Belux has been looking to find the new ways for reaching developers that they never reach through the “traditional” channels, such as own or 3rd party e-mailing, magazine ads, banners, blogs, etc… They’ve been looking for an advertising system that would be in such a way so that it would really appeal to developers. Together with the guys from McCann Belgium, an ad agency, they came up with an alternative way that they’ve never tried before (at least in Belgium). They’ve decided to do “in-game advertising” for the Defy All Challenges Visual Studio product marketing campaign. If you want to know how that looks like, check out the images below:
The ads are running in the following games: Anarchy Online, Quake Wars, Need For Speed, Trackmania United, Toca Race Car, Splinter Cell 4, Crackdown, Ghost Recon AW, Rainbow Six, True Crime NY and Def Jam.
Since I have front row tickets to this campaign, I’ll try to post about the results as well, if I can. I’m very interested in seeing if this approach works.
May 30th, 2007 at 2:15 pm
[…] added a screenshot on how the advertisement in an Xbox game could look like. My colleagues Tom and Miel posted more information and screenshots onto their blog. Check it out to find out how this campaign […]
May 31st, 2007 at 12:03 am
Er… What do you mean with the “results” of this campaign? Is this url only shown in these games (and on your blog!), so you can count the visitors? Is there a way people can click on those billboards and download a demo or so? Or will you count the number of times people open fire at the billboards? :-)
May 31st, 2007 at 5:13 pm
No, but I’d love see the numbers of points of contact and the way the agency will measure and present the results.
And yes, I’ll count the number of well-aimed bullet holes too. :-)