Aah! Paris! City of lovers and romance by night. That’s exactly what the XBox team must’ve thought as they dressed up their boat to party-crash Sony’s PS3 launch event. In the shadow of the Eiffel Tower, (hmm, is there shadow at night?) With the Eiffel Tower brightly lit on the background, two brands continue the Battle of the Game Consoles. It doesn’t get any more romantic than this. Almost a typical Hollywood film. There’s no better way to underline your dedication to your best friend then by stealing his mojo on the night he plans to score. Hah! Totally awesome guerrilla.
Disclaimer: I don’t work for Sony ;-)

To top it off, all the journalists at the Sony event received this text message on their mobile phones (source):

Translated:
“XBox 360 wishes you a pleasant evening… On behalf of the XBox Team.”

Video Link (via giiks)

Thanks for the link to Fubiz, Romain!