Live Earth will use the global reach of music to engage people on a mass scale to combat our climate crisis. It will bring together more than 150 of the world’s top musicians for 24-hours of music from 7 concerts across all 7 continents. Live Earth will bring together an audience of more than 2 billion at the concerts and through television, radio, film, and the Internet. That audience, and the proceeds from the event, will create the foundation for a new, multi-year global effort to combat the climate crisis led by Vice President Al Gore. Kevin Wall, Worldwide Executive Producer of Live 8, is producing Live Earth.
The Save Our Selves is designed to trigger a mass-scale movement to combat our climate crisis. Our climate crisis affects everyone, everywhere. That’s who SOS is aimed at. The magnitude of the climate crisis makes it so that only a global response can begin to address it.
MSN was the first sponsor to sign on and support SOS in its efforts to combat our climate crisis, and looks forward to extending SOS’ efforts to mass audiences. As one of the world’s most popular Internet destinations, MSN will help SOS meet its goal of reaching more than two billion people. MSN aims to inspire the more than 465 million people around the world who visit MSN each month through the power of video, community, interactivity and meaningful content.
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On a remotely related matter, on March 24th it’s international Shutdown Day. It’s not related to the Live Earth event, but it’s also an initiative with a ‘community’ background. Basically it’s to see what would happen if as many people as possible would turn off their computers for just one day. The idea behind the experiment is to find out how many people can go without a computer for one whole day, and what will happen if we all participate.
Here’s a funny clip to support this project, which highlights alternative uses for laptops. Do not try this with your corporate equipment.
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