There’s an internal Live Search promotion that started early this week. The Live team has sponsored a race car for the 24-hours of Daytona race on January 27th and 28th as part of an internal branding and trial campaign for Live Search. The car is racing for Team Seattle, a local motor sports charity that raises money for Children’s Hospital. They get a lot of coverage in the local press, will be featured on Evening Magazine, and will be making a lot of noise (both literal and figurative) on campus over the next two weeks with images of the Live Search car on posters, ½ size cardboard cut-outs of the car, mail-box inserts and even some in-person appearance by the Team Seattle show car.
In concert with the sponsorship of the car, they’ve have also created a click-for-the-cause site that went live on Monday. For each Live Search query that is done from this site (http://teamseattle.live.com) between now and Jan 30th, an additional dollar will be added to our donation to Children’s Hospital (with a maximum of $25,000). While this site is accessible externally, the goal is to promote it internally and use it as a way to get Microsoft employees, friends and family to try Live Search.
If you’re up to it, you can sponsor the Live Search car and Team Seattle (details here.) The more successful the overall Team Seattle fundraising efforts are, the more exposure Live Search will get at the race and at the post race check presentation.
You can follow coverage of the race on a special MSN Autos site that also went live on Monday. The race will be covered on the Speed Channel, and more details still need to follow as the race nears. Stay tuned!
