Team Seattle
There’s an internal Live Search promotion that started early this week. The Live team has sponsored a race car for the 24-hours of Daytona race on January 27th and 28th as part of an internal branding and trial campaign for Live Search. The car is racing for Team Seattle, a local motor sports charity that raises money for Children’s Hospital. They get a lot of coverage in the local press, will be featured on Evening Magazine, and will be making a lot of noise (both literal and figurative) on campus over the next two weeks with images of the Live Search car on posters, ½ size cardboard cut-outs of the car, mail-box inserts and even some in-person appearance by the Team Seattle show car.
In concert with the sponsorship of the car, they’ve have also created a click-for-the-cause site that went live on Monday. For each Live Search query that is done from this site (http://teamseattle.live.com) between now and Jan 30th, an additional dollar will be added to our donation to Children’s Hospital (with a maximum of $25,000). While this site is accessible externally, the goal is to promote it internally and use it as a way to get Microsoft employees, friends and family to try Live Search.
If you’re up to it, you can sponsor the Live Search car and Team Seattle (details here.) The more successful the overall Team Seattle fundraising efforts are, the more exposure Live Search will get at the race and at the post race check presentation.
You can follow coverage of the race on a special MSN Autos site that also went live on Monday. The race will be covered on the Speed Channel, and more details still need to follow as the race nears. Stay tuned!
January 12th, 2007 at 5:07 pm
It looks cool, and good. People, which participate, know how to enjoy, really.
And
I did it again. One Exam less.
January 13th, 2007 at 1:10 am
Ahmet, you’re well on your way to become the man with the most comments here :) In fact you already are. Thanks for reading and good luck with the rest of your exams !
January 13th, 2007 at 1:37 pm
I’m almost always in University Building, and I have here access to Internet.
I’m still not working for MS, or got “du weisst was (Ihope you’re speak also German :);)
Your blog is good, always with Niveau.
January 14th, 2007 at 9:26 am
[…] And if you want to root for Microsoft, Miel’s got a post about a Microsoft Daytona 500 sponsorship that is combined with a charity drive. Cool stuff. […]